Name of artist: OWL CITY
Title of track: HOT AIR BALLOON

Outline of ideas

• Toys coming alive by themselves, lights turning on, cars round a racetrack
etc.
• Magical and sense of a fairytale
• Light hearted
• Lots of edits for fast paced video

What resources will you need? (include actors, props, settings)

• Video camera
• Tripod
• Child’s bedroom – my boyfriends little sisters room
• Toys ; race track, lights, cars, robots, Lego etc
• Balloons

Justification of ideas in relation to genre and artist

The genre of Electropop is normally quite an innocent sound of music, it is very upbeat and childlike, and owl city’s music is very much like this, this is why the idea of using toys in an innocent way would fit well with this type of music. Electropop is also a genre that doesn’t have strict conventions, its is experimental with its videos and are often dramatic visual spectacles such as la roux’s ‘bulletproof’ video.

In relation to Owl city its self the idea of using toys throughout the song and setting the video in a child’s bedroom relate to the lyrics and the majority of owl cities music. His lyrics are often simplistic and innocent, with an upbeat and cheerful rhythm this is why using toys to portray that childlike innocence fits perfectly with this genre and artist.