Audience feedback questionnaire

1. Age: [ ] 14-17 [ ] 18-21 [ ] 22- 25 [ ] 26+

2. Sex: [ ]Female [ ]Male

3.What genre of music do you most often listen to?

[ ]Indie [ ]Rock [ ]Pop [ ]R’n’B [ ]Electropop [ ]D‘n’B

[ ]Other (Please state)............................

4. What is your favourite music video?

.......................................................

5. Why does this one stand out to you?

.......................................................

6. Having watched our music video for Hot Air Balloon – Owl City, what did you like about?

........................................................

7. To what extent did you understand the relationship between the music and the visual?

1 – Completely understand [ ]
2 – Partly understand [ ]
3 – Understand a tiny amount [ ]
4 – Haven’t a clue [ ]

8. To what extent did you understand the relationship between the lyrics and visuals?

1 – Completely understand [ ]
2 – Partly understand [ ]
3 – Understand a tiny amount [ ]
4 – Haven’t a clue [ ]

9. When watching music videos, what grabs your attention the most?

Editing [ ]
Setting [ ]
Lighting [ ]
Special Effects [ ]
Combonation between visuals and song [ ]
Other [ ]
(please state) ....................................................

10. Do you feel our production fulfils its purpose as a music video?

1 – Yes [ ]
2 – Almost [ ]
3 – A little bit [ ]
4 – Not at all [ ]

Final focus group

Here I showed my focus group (media class and teacher) the final screening of my music video.

They were all really impressed with my use of montage and mise-en-scene and found this successful, again they all took the dominant reading of my text, showing that the understand what I am trying to portray.

After this I then showed another focus group my video. This group comprised of 10 of my friends that would fit into my target audience for my product. I did this to see if my media product gave decoders in my target audience the dominant reading or because they hadnt seen my video develop over time like my other focus group they may not get it and could possibly take the aberant meaning to my text.

I showed my video and then handed out a questionnaire. I ask them to do this in silence and told them they were annoymous so that I would get more of an honest answer. My questionnaire and my results are shown in the posts above.

2nd focus group

In my 2nd focus group I screened some of my editing, It was only about 40 seconds long but I wanted to get an early opinion on how the decoder was reading my text and if there was any improvements to be made.

They commented on how the shots were much steadier and brighter since they last saw my filming, so im glad that I have improved on the quality of my shots. Everyone took the dominant reading of my text, which meant they all understood and agreed with what I was portraying

Points to work on:

* Use more cuts - as video is purely concept based it needs a lot of cuts to make it effective (Mr Morris)
* Use more of lyrics being visually spelt out, when in time with music looks very effective (Jake and Mr Morris)

2nd filming session

After carrying out my first focus group on my initial filming, they found a few problems:

* Some shots were too dark
* Some shots were unsteady
* Not enough long shots to establish the scene

After hearing this I knew I needed to go back and re-shoot some scenes that were too dark and unsteady - I used extra lighting and a monopod to capture steady shots, so these looked much better.

I also took the opportunity to do some more filming so I had more footage to work with,I shot some long shots and then focused on some more dynamtic and creative shots to really make my video look good.

1st focus group

After my first filming session I screened my early rushes to my focus group (comprised of my media class and teacher Mr Morris)

Points to work on:

* Some of the shots were too dark and fuzzy (bonnie,Mr Morris)
* A lot of the shots shaky and unsteady (jake)
* Not enough long shots to establish the scene (Mr Morris)

However they all commented on how well I had created the mise-en-scene to fit the child-like paradigm.

After hearing this feedback I went back to do some more filming, this time bringing a tripod to hold the camera steady and using some extra lighting to make the shots brighter and more of a high quality picture

First filming session

I spent the whole day filming my first load of footage for my 'Hot Air Balloon' video by Owl City. I went to my boyfriends house at about 9 in the morning and literally camped out in his little sisters room till about 5pm.

Setting up the room took quite a long time as I had to move her toys around to get the right look I wanted and then I had to add the rest of my toys such as the racetrack etc. After that was done I spent the rest of the day filming the majority of my video, concentrating a lot on good close ups and getting a feel for the atmosphere.

Technology needed

I comprised a list of all the technology I would need when filming to make sure I didn't forget anything:

• Video camera

• Video camera charger

• Clean tape

• Tripod

• IPod speakers

• IPod

• Extra lights – brighten shots

• Digital camera for pictures for the blog

• Laptop

• Firewire cable to upload filming